Dear MAC members,
Thank you for your active participation and thoughtful contributions during our paid media strategy workshop at Educating Leaders 2025 last week. Your insights and input were invaluable in helping us sharpen our digital recruitment approach and align our paid media efforts more strategically.
We hope the session was valuable for you as well, and that it sparked new ideas for how we can collaborate more effectively moving forward. We are especially excited about the upcoming launch of our national paid media campaign later this month and the opportunities ahead to better align with your institutional goals and amplify our collective impact.
Attached is the presentation we shared during the workshop. If you have any questions or would like to discuss how your local efforts can integrate with the national campaign, don't hesitate to reach out. We look forward to exploring ways we can support each other while ensuring message consistency across the board.
Thanks,
Susan
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Susan Ridge
Senior Vice President for Marketing, Communications and Events
American Association of Colleges of Osteopathic Medicine
Baltimore MD
(301) 968-4146
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