About This Document 

This document highlights key insights from the Center of Excellence's initial initiatives, which included a survey of Colleges of Osteopathic Medicine (COMs) and a pilot paid media campaign.

Survey of COMs
The survey aimed to gather valuable input from COM marketing and recruitment teams regarding the effectiveness and significance of their current efforts. It also sought to identify areas where additional support or improvement is needed. The findings have shaped the Center of Excellence’s priority focus areas and initiatives.

Pilot Paid Media Campaign
AACOM conducted a targeted paid media campaign to test messaging, channels, and appeals. This effort served as a proof of concept, laying the groundwork for a broader paid media strategy planned for the 2025-26 recruitment cycle.